- Hey everyone, I'm Neil Patel. And today I'm going to teach you how to go from zero to ahundred thousand followers on Instagram in less than a year. Now this is a two-week course, there's going to be six videos that I'm going to teach you step by step on what you need to do to get loved by Instagram. This video lesson right here is to get you started, so let's dive right in. A little bit of background on me, my name is Neil Patel. I'm the co-founder ofUbersuggest, Neil Patel Digital. I blog at neilpatel.com. I've driven a lot of traffic to companies over the years. I have a lot of social profiles, some have over a million followers, many that are video related like YouTube get millions of views, but in general, I've done well from anything that isdigital marketing related. For example, here's atraffic stats for my website. And as you can see, this isa screenshot from SEMrush.

My monthly traffic is worthroughly 2 million dollars, according to them. I have a ton of testimonials. And the point I'm telling youall of this is not to brag, but it's more so to show you that when I say anything inregards to digital marketing, by all means I knowwhat I'm talking about. I've tested all this stuff and it works. That's why my profile has over a hundredthousand followers as well. And if you're on Instagram right now, make sure you follow me,my username is Neil Patel. It's not just me who'son Instagram as well, there's a lot of popular brands from National Geographic, to Nike, to NBA, to even the celebrities that you know like Drake, and the Kardashians, and LeBron James, and Ronaldo. Literally everyone is on Instagram. I love it because it's thatpersonal social network that used to be Facebook forme when it first came out, but I really use Instagram these days to communicate andconnect with my friends. Here's a quote from Mark Zuckerberg, "Calling Instagram a photo sharing app, is like calling a newspapera letter sharing book or Mozart grand erasymphony a series of notes. Instagram is less about the medium and more about the network." And he's spot on. It's not about photos or videos, it's a place I go to networkand connect with my friends as well as other business individuals.

Before we get started, to give you a rough idea, I know you want to do well on Instagram, but you're not going to achieve results unless you go through the scores fully, you don't skip ahead, you want to go through itstep by step, video by video, you got to take notes. You got to make sure youexecute on every little detail. If you do that, it's not hard, there's only six videos. If you do that, you'll start getting loved by Instagram. And you'll notice that yourfollower account grows, not just with those quoteunquote fake followers, but I'm talking about real followers that comment, engage, buy. Those are the ones you want and those are the ones that I'm going to to teach you how to get. Some quick facts about Instagram, founded in 2010, in April, 2012, Facebookacquired the service for roughly a billiondollars in cash and stock. The total number of monthlyactive users is over a billion and 68% of people come to Instagram to interact with creators. I look at Instagram as a place where I also get a lotof data, and feedback, and inspiration from creatorsas well as influencers. And it's so effective that companies and marketers have spent anywhere from25 grand to a hundred grand on influencer marketing each year, and that number is going up and that money is mainly being spent by companies right now on Instagram over telling influencers topost on let's say Facebook. And there's even someinfluencers like the Kardashians that get hundreds and hundredsand thousands of dollars. There's some that probably command up to a million plus dollars. I don't know of any of them, but there must be some thatcommand over a million dollars, but there's many ofthem that easily rake in a hundred plus thousand dollars per post. Some business facts for you on Instagram, the number of likesper day is 4.2 billion. Just think about that, 4.2 billion. There's roughly 7 billionpeople in this world. So 4.2 billion, that's a lot of like, sure, not everyone is doing likes, but there's some people whoare liking a lot of images. And Instagram generatesover 20 billion dollars in ad revenue per year. Current valuation is overa hundred billion dollars and it now has more than 25million business profiles and more than 2 millionmonthly active advertisers. That's a lot. That's why they're such a popular site. According to SimilarWeb, it's the fifth plus most popular site in the world, it's amazing. And when you look at the United States, estimate is 75.3% ofbusinesses are on Instagram. And that number is increasingovertime at a rapid pace. So if you're not onInstagram, you got to join. And if you're already onInstagram, don't worry, I'm going to show youhow to become popular. Now, this course focuses on getting to a hundredthousand followers. If you have more than ahundred thousand followers, sure, this course is goingto teach you some stuff, but it's really more valuable to the people who are going from zero or even in the thousands to a hundred thousand and beyond. If you're trying to get to amillion, 2 million followers, this course probablywon't help you as much, as I mentioned, it's really to help you get to your first hundredthousand followers. So as long as you follow everything, you'll start seeingbetter and better results. I also mentioned thatthere are six videos, you're going to get a videoroughly once every two days. And you can find all the videosat neilpatel.com/training, click on Instagram Unlockedand start following along. And this is what you're going to learn during those six videos. We just went over getting started, the basic fundamentals of Instagram, some facts and data. Then you're going to goover profile foundation. Then we'll go over contenttypes, case studies, marketing hacks, and behind-the-scenes. My favorite lesson is going tobe Instagram marketing hacks, I think you're going tolove that one as well. I hope you accomplish your goal, as long as you start and you do everythingthat I'm telling you, you will see results. I look forward to helping you out and you can also go toneilpatel.com/training, click on Instagram to downall the worksheets, files, PDFs along with each video. So that way, you have data,worksheets, and cheat sheets that help you with eachand every single task so that you can get theresults even faster. If you liked this video, enjoy it, share it, tell people about it, subscribe to my channel. Thank you very much. 

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