Keyword Research Tips for Affiliate Marketing Sites in 2020
Keyword Research Tips for Affiliate Marketing Sites in 2020

  Today, I'm going to show you some of the bestkeyword research tips to find revenue-generating topics for your affiliate site. Stay tuned. Not all traffic to your website is goingto lead to affiliate commissions.

Some pages will go on to generate hundredsof dollars, others tens of thousands of dollars, and some won't even generate a dime in commissions. Now, the thing with affiliate marketing isthat you shouldn't forcefully plug products just for the sake of getting a commission. People aren't going to click a link just because it's there. You need to find topics that a) get searched inGoogle, YouTube or whatever search engine you're optimizing for; and b) topics where it's natural toplug product recommendations.

 So before we get into the tactics, it's importantyou understand the concept of "searcher intent." Search intent tells us about the purpose of asearcher's query and it'll determine whether you can organically recommend products. For example, if someone searches for"best protein powder," chances are they're in the market to purchase a product but theywant to weigh out the pros and cons, look at different brands, and assessvariables like price, quality, and so on. As a result, these searchers are morelikely to click an affiliate link in that post and possibly make a purchase. Whereas a topic like "what is protein powder"is more informational in nature.

So based on the keyword alone, we don't knowwhether the searcher is writing a research paper, is exploring the world of supplements, or wantsto know which type of protein powder to buy. Simply put, this topic probably wouldn't generatemany clicks to protein powder products because the majority of people aren't in the market to buy it. So with that in mind, we'll talk about fourdifferent types of affiliate keywords and how they fit into an affiliate marketing site. And these are: general comparisons; branded comparisons; product reviews; and T&A keywords. Let's go through the value of each type andI'll show you how to find tons of opportunities in virtually any affiliate niche. Now, for the purposes of this tutorial, let's say we'reworking on a site that promotes products for babies. Alright, the first type of keywords aregeneral comparisons. These are your typical "best [product name]" keywords. For example, "best strollers," "bestcarriers," "best baby bottles," etc. These types of keywords are super-easy torecommend products because that's essentially what the post is about.

 The keyword "best" implies that there arecomparisons that need to be made. On top of that, people searching for these"best [product name]" keywords are likely in the market to purchase something inthe near future. Why else would they be looking forproduct comparisons? So to find these keywords, you'll needa keyword research tool. And obviously, I'll be using Ahrefs' Keywords Explorer. So I'll start off by searching for a broadkeyword like "baby." Next, I'll go to the Phrase match report since we want to generate keyword ideas. And since we're looking for general comparisonkeywords, I'll click the Include filter and type in "best," which will show us keywords that includethe words "best" and our seed keyword "baby." And right away, we have a massive listof great comparison topics. Now, since there are over 110,000 keywordideas, we can narrow down the list to just low-competition topics using the KeywordDifficulty filter. So let's set a maximum Keyword Difficultyscore to something low like 10. And there are some great topics herethat are worth considering. Now, it's important to note that you shouldn'tjust go after keywords with low KD scores. As you may have noticed, our set of low-difficultytopics are reviewing cheaper products like "baby bath tubs," "lotions," and "wraps." So while these can help you generate revenue,it'll be very much a volume's game. Whereas products with a higher price tag, like"best car seats," will usually be more competitive.

But there's a way to actually find keywordsthat target higher ticket items while still being relatively low-competition. And these are topics that target a specificperson or need. And the general format for these keywordswill be "best [product name] for [user]." For example, "best car seat for small car"or "best carrier for newborn." So let's go back to Keywords Explorer andthis time, I'll enter a few higher-priced items like "car seat," "stroller," and "crib." Again, I'll go to the Phrase match report. And finally, I'll click the Include filter andtype in "best," "for." Now, since the "All words" tab is chosen,it's going to show us keywords that include one of our high-ticket products, andboth of our included words. And now you'll see keywords like "best convertiblecar seat for small cars," "best car seat for 5-year-old," and so on. Now, a KD of 28 isn't exactly "low." But if you click on the SERP button, you'll seethat some pages are specifically targeting "convertible seats for small cars." And despite having lower website authority andfewer referring domains, they're still outranking some of the more authoritative generic pages. So this could potentially be a great keywordopportunity for our baby site. Alright, the next type of keywords arebranded comparisons.

These are keywords where a searcherwants to compare the differences between two branded products. For example, that might be "beatsstudio wireless vs bose qc35." These types of keywords usually have lowersearch demand, but they convert very well because the searcher has likely narrowed downtheir purchasing decision to a few products. The easiest way to find these keywords isto create your own list of brands and put it into a keyword research tool. So assuming I wanted to find strollercomparisons, I could search for "bugaboo," "city select," and "uppababy." Next, I'll go to the Phrase match report. And again, I'll go to the Include search box, and this time, I'll type in "vs.," since we'relooking for comparison keywords for any of these brands. So something like "uppababy cruz vs. vista"would seem like a really low-hanging topic seeing as these strollers retail for $500to over $1,000! And looking at the SERP, you'll see that thetop ranking pages come from low DR sites and have few referring domains. So it looks like they can be beaten quite easily. Now, if the company you've inputted makesmultiple types of products like strollers, car seats, and bottles, then it may be betterto input model names as your seed keywords, like "uppababy cruz," "uppababy vista," and so on. Alright, the next type of keywords are detailedproduct reviews. These would be keywords like "bose qc35 review"or "uppababy vista review."

Searchers that are looking for reviews onthese topics are probably very close to making a purchase. They've researched multiple products, somethingcaught their attention about a specific model, and now they want a more in-depth review on it. Now, just like the branded comparison keywords,search volumes will be lackluster to say the least. So, if you're going to buy these products andactually review them, you'll want to make sure you're reviewing products that peopleare actually searching for. A simple way to find brands and models worthreviewing is to go to a popular Ecommerce site and look through the different categoriesand brand names in their navigation. So right now, I'm on and I'mlooking at their "Shop all car seats" page. Now, if I click on the dropdown for Brand,you'll see a list of brand names that you can jot down. So I've already gone ahead and done that andsaved a list to my clipboard. So I'll paste 10 of those into Keywords Explorerand run the search.

And let's head over to the Phrase match reportand we'll hit the Include filter again, but this time we'll search for "review" with an asterisk,which will act as a wildcard. And now we know exactly which brands we'dwant to review, and some specific models which you now have keyword metrics for. So by this point, you should have enough topicswhere it's easy to include product recommendations. Now, the last type of keyword probably won'tdirectly contribute to revenue, but it serves an important purpose. And these are T&A keywords, which standsfor Trust and Authority.

In order to rank your pages, you need to havesome kind of page-level and/or website authority. Meaning, you need backlinks. But unfortunately, all of the keyword typeswe've discussed so far are commercial in nature, making it tougher to get links to these pages. I mean, would you rather link to a post of 10random kitchen knives or one on how to sharpen a kitchen knife? Probably the latter, right, seeing as it'snon-commercial and provides more objective value for your audience. So creating non-commercial content with theintent to educate and inform your visitors is helpful in two ways. #1. You build trust with your audience; and #2. You build authority through links. And that's where T&A topics come into play. The purpose of these topics are to provideuseful information to your audience and a linkable resource for bloggers. So to find these keywords, let's search fora few seeds that are related to our baby site.

So I'll type in "parenting," "toddler," and "newborn." Next, I'll go to the Questions report sincethese will all be informational topics. Finally, I'll set a minimum Keyword Difficultyfilter to something high like 40. And the reason why I'm setting a high minimumKD is because Ahrefs' Keyword Difficulty metric is based on unique websites linking tothe top 10 pages. And now we have a list of topics where weknow the top 10 pages have lots of links pointing at them. You just need to decide whether the topicswould be useful to your target audience, look at the SERP, and then analyze some of thebacklink profiles of the top-ranking pages.

Now, even though visitors to these pages maynot be ready to make a purchase right then and there, you can link internally to relevantmoney pages, which should give your revenue- generating posts a boost in rankings. And we have a full video on this SEO strategy,called "the middleman method," so I'll link that up in the description. So by now, you should be able to find morethan enough topics to fill up your affiliate site's content calendar. But before you do that, I strongly recommendwatching our full keyword research tutorial where you'll learn how to assess ranking difficultyand choose topics based on traffic potential. Which are two things you should be doing forevery topic you target. Now, if you enjoyed this video, then makesure to like, share, and subscribe for more actionable SEO and marketing tutorials. I'll see you in the next one. 

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