- [Neil] Hey everyone, it's Neil Patel and today I'm going toteach you how to create the perfect blog post. (mid-tempo pleasant music) Now before we get started,make sure you subscribe to this channel and if you're on YouTube, make sure you clickthe alert notification. That way, when I getlive, you'll get notified. The first thing you need to dowhen you look at a blog post and especially if you want tocreate a perfect blog post, is it all starts with the title. See, David Ogilvy, oneof the greatest marketers of all time once said that80 cents on the dollar is spent on the headline. Just think of it this way, a lot of people will read your headline but very few people will clickthrough the rough status. Eight out of 10 peoplewill read your headline but only two out of 10will click through and read the rest of the article. So ways that you can makeyour headline more appealing is you can use numbers, like lists. Anytime you walk downa grocery store aisle, you see list-based magazines, like 10 ways to losefat, people like that. People also like how to's, how to lose 10 pounds in 30 days. People also like whentitles evoke curiosity. The seven benefits of greentea, number six will shock you. Wait, wait, wait, numbersix will shock me, what's number six? Do you see where I'm going? All of these are examples of titles that get clicks, evoke curiositythat people want to read. So how to, list-basedarticles, evoking curiosity. In addition to that, youwant to keep your title short and to the point. When you do that, in general,you're going to get more clicks. Now they won't always beshort and to the point but we found is generallyaround seven words, a little bit less is great, not bad. If you have too manymore, it's overwhelming. And we found that that's howyou structure the ideal title. Now when you scroll down,you'll also notice that on my blog, I have a image at the top. A picture says a thousandwords, you want to use a image because that'll attractand draw people in. Next you'll notice, Ialways have a introduction. So with your blog posts, youwant a structured introduction. Anytime that you mentioned stats and data from other websites, makesure that you link to them. It provides that social proof that you're authority or expert. Google has this EAT algorithm; expertise, authority, trust, technically is part of the algorithm. So they're looking forpeople who showcase that, because if you showcase thatyou're going to rank higher in the long run. Then what you'll notice is as you scroll, you'll notice subheadings. The reason I do subheadingsis you want to think about your blog posts as a book. You have the title of thebook, which in this case, will be a title of the blogpost and then you'll have like chapter one, chapter two, chapter three. And they'll breakdown what theyare and they may have titles for each section becauseit ends up breaking down to the reader, what they're going to learn when they just skim through. And as you can see, as youskim through this blog post, you'll see many different headings. Each heading is what the section is about and it allows someone to skim. The next thing you'll noticeis different media formats. So you see images here, you'll see video there. Sometimes in my post, I'll also embed audio from podcasts but youwant to use multiple media types to help describe andhelp convey your message because people consumeinformation in different ways, whether it's video, text, images, so you want to use different formats. The next thing you'll know thatI do is I use ordered lists. Ordered lists help people skim and get the information much quicker. You don't always have tolabel them as number one, two, three, four, you can also usebullets like I'm using here. That also allows people to get their information across quicker. Then what you'll find isI also have a conclusion. Every post that I write, Ialways end up with a conclusion, I label it conclusion. The reason I do conclusionis, what you'll find is when people first land on your blog post, they'll be at the top. A lot of people willscroll all the way down to your conclusion, readit and if they want to, if they enjoyed what they're reading, they'll scroll back up and readthe rest of your blog post. You'll also notice thatmy conclusion here, that I end the conclusion with a question and italicize it. The reason I do that is, ithelps encourage comments. As you can see here, a lot ofcomments, I respond to them, which is another importantelement because if people know you're responding, they'remuch more likely to come back and continually leave comments. Shows them that you care, that you engage. And then last but not least, look Google isn't only site out there. Social sites drive a lot of traffic. I have scrolling social share bands. This allows me to get moreshares and more traffic. So that's it, if you follow those elements within your blog posts,you'll be able to craft amazing blog posts that'll do well. And people will read yourcontent, they'll share it. And last but not least,if you can try to do this within your blog posts, tryto use the words you or I, it helps create a conversational tone. You can also italicize somewords or bold some words. And the overall goalis, you want to create a blog post that people want toread and interact with versus it being like a boring lecturethat you would experience in a college classroom ora high school classroom where kids fall asleep. So if you follow this, you'll do well. If you have any questions,leave a comment below. I'll answer it and help you out. If you enjoyed the video, subscribe, like, share it, tell other people about it. And if you, you need helpwith your content marketing, check out my ad agency;Neil Patel Digital. Thank you very much. 

Post a Comment

Previous Post Next Post